Let’s take a look on the campaigns we’ll see in the next few months on our phones, magazines and billboards. We can summarize these trends in some major categories: 1) dark atmosphere/shades of gray: seems like that gray is living its best moment. We can find shades of this color mixed to dark tones of […]

Some artists are able to interpretate the time they are living in and can preview and open chances to the next generation. I call these artists genius. Tony Viramontes is one of these people and his drawings and sketches at Galleria Sozzani in Milan show it. He operated in the last ’70s and his traits […]

London is celebrating the design week, and it’s happening with some very interesting events. The one I appreciate the most is the collaboration between Swarovski and the Victoria & Albert Museum. “Using Swarovski lenses, the visitor is encouraged to discover features of specially chosen objects that may have otherwise been overlooked.” This is how the […]

September is the month of the rebirth for shops and stores and expecially in hard periods like these lot of brands catch the chance to recover their flagship. Milan reflects perfectly this trend: lots of stores are ready to reopen during the fashion week (I’m personally involved in this process) and many new flagship store […]

Paris is ready to celebrate the Design Week (than it will be up to London) and Colette store will do it presenting a new special collaboration for Vans. Kvadrat is the danish textile brand that I prefer and often use for sofas, pouf or armchairs.. Now its textiles are used by Norse Project for the […]

I’m sooo excited about this post for two reasons. First one: once again I’m happy to talk about Paul Smith and his brand identity always one step forward with class. And second one because I’m talking about a street of London that I know very well: Albemarle st. (I’m about to open a new atelier […]

This is a new area for me and a new category for the blog. We are everyday surrounded by spot on tv, web or radio and we often don’t pay attention to that. But when one of the most popular and historical “maison du parfums” ask to one of the most amazing director for fashion […]