I’m sooo excited about this post for two reasons. First one: once again I’m happy to talk about Paul Smith and his brand identity always one step forward with class. And second one because I’m talking about a street of London that I know very well: Albemarle st. (I’m about to open a new atelier there).
The big news is that yesterday Paul Smith celebrated the opening of his new store in Albemarle st. 9 where clients can find man and woman clothing, furniture and design elements, in the best tradition of the Brand. The opening event is realized in conjunction with “das programm“, the collective that collect and resell all the products designed by Dieter Rams. He was the director of the Design dept at Braun and designed amazing radios and technological elements. Space is shining in the total white of walls and ceiling, just interrupted sometimes by black lines (an extremely graphic and clean effect). The main element is wood, declined on the floor and in all the furnitures, approached to polish brass geometric elements.
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